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Bourns Announces New Options to its Industry-Leading Line of Guitar Potentiometers

Riverside, Calif., January 10, 2012 - Bourns, Inc., a leading manufacturer and supplier of electronic components, today announced that it has released a series of new product options to its industry-leading line of guitar potentiometers. Bourns has developed a specialty line of potentiometers for electric and bass guitars to upgrade these instruments for improved sound quality, reliability and longevity. The following five new model options will be showcased in Bourns' booth #5696 at the upcoming NAMM Show, January 19-22, 2012 in Anaheim, California. The "no load" guitar potentiometer is designed with a long-wearing insulator and a positive action detent for improved reliability. The left-handed potentiometers have special reverse audio tapers and a logarithmic curve specifically designed for excellent volume response at all positions along the potentiometer. The long bushing potentiometers are excellent for use in solid body guitars and work in all types of electric or bass guitars, with or without a push-pull switch.

"Bourns continues to introduce new product options that help our customers get the highest quality out of their guitars and associated professional audio equipment," said Chuck Manzano, product manager at Bourns, Inc. "We have an ongoing commitment to meet market needs. After listening to our customers, these new options for electric and bass guitars that are being released at NAMM are in direct response to customer requests for higher quality alternatives to some commonly used products." with or without a push-pull switch.

As a pricing reference, Model PDB241-GNL is priced at $2.25, Model PDB241-GTR is priced at $1.75, Models PDB181-GTR (left handed and long bushing) are priced at $0.95 and $1.25 respectively and Model PDB183-GTR is priced at $3.85. All prices are based on quantities of 1,000. All models are available through Bourns authorized distributors and Pro Audio resellers.

About Bourns

Bourns, Inc., is a leading manufacturer and supplier of position and speed sensors, circuit protection solutions, magnetic components, microelectronic modules, panel controls and resistive products. Headquartered in Riverside, California, USA, Bourns serves a broad range of markets, including automotive, industrial, consumer, communications, non-critical life support medical, audio and various other market segments. Additional company and product information is available at www.bourns.com.

Bourns® and the Bourns logo are trademarks or registered trademarks of Bourns, Inc. and may be used publicly only with the permission of Bourns and require proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.​

Agency Contact:
Annette Keller
Keller Communication
(949) 947-7232
annettekeller1984@gmail.com
Company Contact:
David Scofield
Bourns, Inc.
(951) 781-5054
david.scofield@bourns.com

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