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Bourns Selects Holder as New Full Line Distributor in China

Holder chosen for its extensive passive components expertise that will help support increasing demand for Bourns’ vehicle, industrial and consumer market solutions

RIVERSIDE, Calif., February 26, 2024 - Bourns, Inc., a leading manufacturer and supplier of electronic components for power, protection, and sensing solutions, today announced it has selected Holder as an additional full line distributor in China. Holder was selected based on its extensive passive components experience along with its knowledgeable and large FAE organization that is known to supply superior technical support. These attributes give Bourns the essential backing to meet increasing demand for the company's advanced vehicle, industrial and consumer electronic component solutions.

"As the leading passive component distributor in China, it made strategic sense for Bourns to initiate a sales channel relationship with Holder. Bourns has grown to be one of the Top 10 power conversion solution providers worldwide. Therefore, we believe this strategic alliance is poised to bring about a positive impact on meeting our customers' growing need for Bourns' product accessibility and availability in the Chinese market," said James Harrington and Senior Vice President of Worldwide Sales at Bourns.

"The entire Holder organization is excited to take on the representation of Bourns' advanced and innovative application solutions. With 29 offices throughout China along with an extensive FAE team, we are eager to help Bourns expand its Chinese customer base with the worldclass support electronics developers have come to expect from an industry leader such as Bourns," said Leo Xie, Holder CEO.

About Holder (Xiamen Holder Electronics Co., Ltd.)

Holder, a premier distributor for the electronic components sector, was founded in 2000 and is headquartered in Xiamen, Fujian, China. The company brings a wealth of technical expertise and has a solid reputation for excellent customer service when representing its components supplier partners in the Chinese market. Started based on its founders' vision to deliver excellence, Holder has established itself as a reliable partner dedicated to providing the highest quality and customer satisfaction, which aligns seamlessly with its core values.

About Bourns

Bourns, Inc., is a leading manufacturer and supplier of position and speed sensors, circuit protection solutions, magnetic components, microelectronic modules, panel controls and resistive products. Headquartered in Riverside, California, USA, Bourns serves a broad range of markets, including automotive, industrial, consumer, communications, non-critical life support medical (low/medium risk), audio and various other market segments. Additional company and product information is available at www.bourns.com.

Bourns® and the Bourns logo are registered trademarks of Bourns, Inc. and may be used only with the permission of Bourns and proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.

Bourns® products have not been designed for and are not intended for use in "lifesaving," "life-critical" or "life-sustaining" applications nor any other applications where failure or malfunction of the Bourns® product may result in personal injury or death. See Legal Disclaimer Notice www.bourns.com/docs/legal/disclaimer.pdf

Agency Contact:
Annette Keller
Keller Communication
annettekeller1984@gmail.com
Company Contact:
David Scofield
Bourns, Inc.
(951) 781-5054
david.scofield@bourns.com