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Bourns Signs Fruition as New Full Line Distributor in China

Fruition expands Bourns' technical and sales presence giving its top tier Chinese electronics manufacturer customers additional local support

RIVERSIDE, Calif., February 2, 2024 - Bourns, Inc., a leading manufacturer and supplier of electronic components for power, protection, and sensing solutions, today announced it has signed Fruition as the company's new full line distributor in China. Fruition is known for having a wide variety of components experience and Bourns selected the company for its reputation for excellent technical and customer support.

"Because of the increase in product demand for designs in China, we sought to expand our strategic sales channel. Fruition gives Bourns the product line expertise to support our growing customer base in the region. I am confident in the Fruition team's technical knowledge and commitment to superior customer service will help us meet our sales goals in China," said James Harrington and Senior Vice President of Worldwide Sales at Bourns.

"On behalf of the Fruition organization, it is a privilege to represent Bourns' broad line of advanced electronic components in China. Bourns' innovative technologies are ideal for the vehicle, industrial and consumer markets we serve. Further cementing our strong customer relationships, we look forward to giving them local support for the Bourns solutions they need for their next-generation application designs," said Ethan Tang, Fruition CEO.

About Fruition, Inc.

Fruition was founded in 2000 and is headquartered in Shenzhen currently employing 120 people. The company is the designated agent of more than 50 well-known global component brands representing a full range of products including processors, memory, power and signal devices, sensors, passive devices and discrete components. Fruition has seven branches nationwide and is focused on supporting customers in the automotive, industrial, power supply, medical, consumer and other markets that rely on high quality electronic components, technical support and supply chain management services.

About Bourns

Bourns, Inc., is a leading manufacturer and supplier of position and speed sensors, circuit protection solutions, magnetic components, microelectronic modules, panel controls and resistive products. Headquartered in Riverside, California, USA, Bourns serves a broad range of markets, including automotive, industrial, consumer, communications, non-critical life support medical (low/medium risk), audio and various other market segments. Additional company and product information is available at www.bourns.com.

Bourns® and the Bourns logo are registered trademarks of Bourns, Inc. and may be used only with the permission of Bourns and proper acknowledgement. Other listed names and brands are trademarks or registered trademarks of their respective owners.

Bourns® products have not been designed for and are not intended for use in "lifesaving," "life-critical" or "life-sustaining" applications nor any other applications where failure or malfunction of the Bourns® product may result in personal injury or death. See Legal Disclaimer Notice www.bourns.com/docs/legal/disclaimer.pdf

Agency Contact:
Annette Keller
Keller Communication
annettekeller1984@gmail.com
Company Contact:
David Scofield
Bourns, Inc.
(951) 781-5054
david.scofield@bourns.com