Bourns to Announce Significant Enhancements to its Industry-Leading Line of Guitar Potentiometers at the 2010 NAMM Show

Riverside, Calif., January 7, 2010 Seymour Duncan, Chip Ellis, Marvin Sperling, Scott Dunham, and Bernie Hamburger to Make Appearances in Bourns’ Booth, and Instrument Vendors to Showcase Products

Bourns, Inc. will announce innovative additions to the company’s line of products for the Professional Audio industry during the upcoming NAMM Show, January 14-17, 2010 in Anaheim, Calif. The company’s expanded product portfolio offers enhancements to Bourns’ industry-leading components such as guitar potentiometers, commercial panel controls, slide potentiometers, and rotary encoders to meet the Professional Audio Market demand. Bourns is committed to provide the professional audio market with high-quality components for reliable sound. A team of technical experts will be on-hand to demonstrate the new products during the show in Bourns’ booth #1548 in Hall E.

Leading instrument vendors will also be showcasing new products in the booth featuring Bourns® Pro Audio components. In addition, Seymour Duncan, world-renowned pickup designer/manufacturer and guitarist, Chip Ellis of Fender with an EVH® Wolfgang® guitar, Marvin Sperling, bass guitarist/sound engineer/producer, Scott Dunham of Mad Creations Unlimited, and Bernie Hamburger of Hamburguitars are all scheduled to make appearances.

We invite you to speak with a Bourns professional audio technology expert about:

  • New Product Enhancements and Line Extensions
  • Release of Model PSM Motorized Master Slide Potentiometer
  • Re-release of Model 82 Vintage Guitar Potentiometer
  • Leading Vendor Products that Utilize Bourns® Components
  • Bourns’ Position in the Professional Audio Industry

To see the entire portfolio of Bourns® Professional Audio products, please visit the company’s website at or

EVH® and Wolfgang® are registered trademarks of Fender Musical Instruments Corporation.

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Annette Keller
Keller Communication
(949) 947-7232
Hiroshi Horie
Bourns Asia Pacific, Inc.


Josephine Chen
Bourns Asia Pacific, Inc.
886-2-2562-4117 #138
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