Cabcongroup’s experienced sales team selected to support growing demand for Bourns’ advanced component solutions in Denmark, Finland, Norway and Sweden
RIVERSIDE, Calif., March 7, 2024 - Bourns, Inc., a leading manufacturer and supplier of electronic components for power, protection, and sensing solutions, today announced it continues to broaden its sales channel partnerships in EMEA by signing that Cabcongroup as a new full line distributor partner. Effective immediately, the Cabcongroup was selected for their excellent customer relationships and strong technical and engineering experience.
“Bourns is seeing growing product demand across many regions in EMEA, and Cabcongroup gives us the opportunity to increase our customer base with their proven sales team expertise. This is a win-win for both organizations, and we are elated to find such an experienced and professional business partner for Northern Europe,” said Beverley McKnight, Distribution Sales Manager Northern Europe.
“We are thrilled to be selected to represent Bourns’ advanced components. As a well-established distributor, Cabcongroup has built an excellent reputation for superior customer support in the Nordic electronics market. We are confident in helping Bourns reach its sales goals due to our strengths in demand creation coupled with our close long-term customer relationships,” said Brian Dehlsen, Managing Director at Cabcongroup.
About Cabcongroup
Cabcongroup is a Scandinavia-based distributor and supplier of passives, electromechanical components, and cable harness for the global electronics industry. Our business is based on relations, communication, and trust. We strive to provide the best solution to a given application in close collaboration with our customers and suppliers. We consider ourselves a design partner that can help our customers with an experienced staff and a strong supplier base, thereby enabling us to optimize processes and build technology for a better future.